There’s Power In Video Marketing

Video marketing is more powerful today than ever before. People like the “listen” mode instead of reading. Forrester conducted research that showed that a one-minute video is worth 1.8 million words. That’s something that can’t be ignored. Here are some ways I use videos.

When I’m on local TV or news, I ask for the video file. It’s great to be able to link to the website in the beginning. But, the links are replaced by newer videos. I’ve lost a couple of videos that way, so now I’ve learned to ask for the file so that I can share it. Here’s my most recent one on DayTime Tricities.

Videos are great for future resharing too. There are always new people who haven’t seen them, and the information is still current. Some of the places that I share videos are:

• Facebook
• Google+
• YouTube
• Vimeo
• Blog

I have an awesome videographer (Tim Flannagan) who records, edits and promotes my videos. Through his diligence, my message on Patient Scrubs® appears all over Internet. Sure, you can take a quick video with a smartphone, but it’s not the same quality. I highly recommend a videographer for your business.

I meet with executive in hospitals, nursing homes, rehab centers and other medical facilities. Starting with a short video sets the tone for the meetings. Then, I can leave a packet of information that they can reference later. It’s great to be able to include a DVD with the video or a link where they can share it with employees. Great selling tool!

Of course, if you’re skilled in video technology, you can create and edit your own video. There are many sites and software available so that you can choose what meets your skill level and budget. I have no interest in Do-It-Yourself videos, but others may.

As you can see, I get a lot of mileage out of every video. And, I continue to reshare them. Check out video marketing to see what it can do for you.

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