Pictures Count in your Marketing Efforts


Here at Patient Scrubs®, we’ve always known that pictures are important. Because most of my business is online, pictures are really important. They really are worth 1000 words. Here are some ways that I get my pictures.

Hire a Photographer

Pictures Work for Patient Scrubs®

Pictures Work for Patient Scrubs®

Sure, I can take a quick picture. But, my scrubs pictures need to be professional. People want to see how others look in the scrubs, so I use models. And, yes, I hire a professional photographer to take my pictures.

Take Your Own Pictures

Miscellaneous pictures don’t have to be professional. Depending on the topic of the blog or a social media post, I may take a picture myself. Or, one of my employees may take a quick pic. There’s a lot of software and websites to help you create word pictures, collages, etc. Add some of these pictures to your collection.

Buy Pictures

Sometimes, I want a cartoon or a drawing that represents a topic that I’m writing about. I use inexpensive pictures from websites. www.123rf.com is one of my favorites, but there are many around where you can find a relevant picture for a couple of dollars.

Ask Your Network and/or Business Associates

Due to the nature of my product, I don’t have many suppliers that have appropriate images. But, I have a tremendous business network. When I’m looking for a specific photo or service, I ask my connections. It’s amazing how much information they have at their fingertips.

It’s amazing how pictures have become “expected” now. Websites and social media have made imagery a part of our daily lives. If you post an update in social media without a picture, someone immediately suggests posting pictures. Run a campaign without pictures? Not in today’s world. Photos help people grasp your meaning in a glance. If you have a business that you’re trying to get off the ground, don’t forget pictures.

The Patient Scrubs® lady wishes good fortune to shine on you and your family. Until next time, wishing you good health and happiness.

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