Category Archives: Marketing Tips

2016 Marketing Trends for Patient Scrubs

Marketing trends change over time because new technology is easier to use. Different tactics become popular. You can reach more people. Patient Scrubs® is a family-owned business, so it’s important for us to evaluate which trends will help us in the future. Six 2016 Marketing Trends that Patient Scrubs® Will Try  Content marketing is still important. We already use a number of tactics so that people can read our info at a glance. Bullets, bolded words, call outs, pictures, numbered […]

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Best Practices for Garment Photo Shoots

When you sell clothing online, your best friend is the camera. Potential buyers need to know how the clothing looks on a person, the functionality, true colors, etc. A photographer who excels in retail photography is worth his/her weight in gold! That’s what sells your products. Here are some best practices for retail photos shoots. Use real models! Pictures of garments laying on a table shows nothing. Buyers need to see the clothing on a real model. Your models should […]

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A Single Website is Enough for Patient Scrubs®

Three out of four of us who are self-employed consider ourselves entrepreneurs. It can be a rough go, so it’s always good to share information about business success. Today’s blog is about just that – the fact that most of us don’t have the time to manage a single website, much less multiple ones. So, it’s a relief to find out that a single website is usually the right way to go. It’s easier and cheaper to maintain a single […]

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Facebook Extends Like Button with Emoticons

How many times have you wished something other than a Like for a Facebook post? It doesn’t feel right to like the post when it announces a job loss. Nor do I feel okay about liking a post about someone getting hurt. Facebook CEO Mark Zuckerberg recently announced that they were working on it. Finally, testing has begun in Spain and Ireland. Part of the challenge is identifying words and emoticons that are understood the same worldwide. Language is just […]

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Pictures Count in your Marketing Efforts

Here at Patient Scrubs®, we’ve always known that pictures are important. Because most of my business is online, pictures are really important. They really are worth 1000 words. Here are some ways that I get my pictures. Hire a Photographer Sure, I can take a quick picture. But, my scrubs pictures need to be professional. People want to see how others look in the scrubs, so I use models. And, yes, I hire a professional photographer to take my pictures. […]

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Social Media Gets a Holiday

Today, June 30, we celebrate Social Media Day. Who knew it had its own holiday? It was launched is 2010 by Mashable, and it’s everywhere today. It continues to grow. Patient Scrubs® owes a lot of our online visibility to social media. Google has made Google+ for businesses mandatory to be found. Whether you claim and manage your business listing or not, it’s probably there. This listing is the information that appears in Google search results. I’ve been writing blogs […]

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There’s Power In Video Marketing

Video marketing is more powerful today than ever before. People like the “listen” mode instead of reading. Forrester conducted research that showed that a one-minute video is worth 1.8 million words. That’s something that can’t be ignored. Here are some ways I use videos. When I’m on local TV or news, I ask for the video file. It’s great to be able to link to the website in the beginning. But, the links are replaced by newer videos. I’ve lost […]

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Mobile-Ready Website = Google Search Results

My job puts me in contact with many medical facilities and hospitals. Do you know that Google is changing their search algorithm on April 21? If you don’t have a mobile-friendly website on April 21, you can lose up to 50 percent of your website traffic. For those of us who count on Internet marketing, this is huge! PUMC (Patients Unlimited Marketing Consultants) is a Los Angeles Internet marketing agency. They just did a webinar briefing and follow up blog […]

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8 Must-Have’s for Your Website Design

I know a good website when I see one, and I know what I want mine to look like. But, I admit that I have little understanding of the technology on the backend. Thank goodness, my updated website to order Patient Scrubs® and medical employee scrubs is being finalized at this moment. All systems will be go on January 20. Here are 8 must-have’s for website design that I’ve learned (some the hard way). So, I’m sharing with you so […]

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