When you sell clothing online, your best friend is the camera. Potential buyers need to know how the clothing looks on a person, the functionality, true colors, etc. A photographer who excels in retail photography is worth his/her weight in gold! That’s what sells your products. Here are some best practices for retail photos shoots.
Use real models! Pictures of garments laying on a table shows nothing. Buyers need to see the clothing on a real model. Your models should depict real people. Add a bit of diversity too. Different heights, ages, genders, race, etc. It’s all about buyers being able to identify with your models, so choose accordingly.
Prep your clothing! Clothing needs to be clean and wrinkle-free. And, it needs to fit your model. Photoshop can’t work magic on everything. Plus, you’ll spend extra money to “photoshop” problem areas. Prep your clothing upfront.
Lighting is key to good photos. A professional photographer should ensure that you have optimum lighting. If you are doing photos yourself, make sure you have bright lighting with no shadows. I once tried to take a picture of a garment in several different inside locations, and all looked dim. I moved outside for an awesome photo. Location makes a difference.
Request .png files from your photographer. If you do marketing flyers and brochures yourself, .png files can save you a lot of time. Pictures can be placed on each other because the white space is eliminated. This gives you a lot more flexibility in using images. It’s worth a little extra upfront cost.
Consistent sizing is ideal. You’ll probably use your pictures on your website, in marketing materials, social media, blogs, etc. So, having each picture close to the same is important. Marketing pictures for garments should be the same size, lighting, centering and cropping. This enables you to use them separately or together.
This Patient Scrubs® lady is asking for input. Do you have other best practices for photo shoots that the general public can understand? Send me your recommendations. Wishing you success in the garment industry!